Apple cut iPhone XS, XS Max, and XR production one more time. The big reason behind this problem is that people are not buying iPhones as Apple expected… maybe the iPhones price is too high for users.
Apple cut iPhone XS, XS Max, and XR production
Apple is definitely going through a bad moment in 2018. After not leveraging its new iPhones demand line, Apple decided to cut iPhone XS, XS Max, and iPhone XR production. Just a few days ago, the American Billion dollar company cut the iPhone X production. Before that, it first cut the iPhone XR production – all due to weak sales and low demand. Besides, none of these previous cut percentages is official to media news.
As struggle keeps on coming Apple’s way, the company is now making another major iPhone production halt. According to reports, Apple was also forced to reduce as many as 110 employees in Taiwan in order to deal with production cuts. On top of that, Apple iPhone camera lens supplier Largan is expecting a super drop in term of revenue for the month of November 2018.
Our source of inside Apple “Believes” that – TSMC, the company who manufactures Apple A12 Bionic chip has also seen a major production cut. Same goes for other Apple device components suppliers.
Also, Apple is planning to stop publicly disclosing its sales figures. This means that its revenue will be classified in the sole indicator of its iPhone’s popularity. As the iPhone price expensive for buyers, this matter of weaker demand may arise for a little long time.