Apple iPhone XR sales not as good as anticipated, and Apple decided to stop the production of this newly launched XR models.
Apple iPhone XR sales not as good as anticipated
iPhone XR is actually the cheapest new iPhone you can get. But with all that low-cost advantages, the Apple iPhone XR sales performance still poor.
According to Nikkei, Apple has canceled a so-called “production boost” for the iPhone XR model. The simple reason behind the cancelation is that people are not buying the XR.
Since the demand for the new iPhone XR is disappointing, the company suggests Foxconn and Pegatron should to stop production lines for the XR.
In between, Foxconn and Pegatron are the companies that assemble Apple smartphones. Moreover, Analysts revealed that Foxconn will only make around 100,000 units/ day. And this will help them reflect the new demand outlook. This means that the demand vs production will be cut 20% to 25% compared to Apple’s prognosis.
As the new Apple iPhone XR sales scrumbles, the order for more iPhone 8 and 8 Plus raise. Therefore, we can see that customers are looking for the cheap iPhones instead. However, Apple’s new iPhone XS and XS Max might soon face the same issue.
iPhone 8 and 8 Plus suppliers confirm that their demand has shifted to 5 million more units. So it means that Apple will have to sell 25 million units of these model compared to the 20 million it wanted to sell.
Apple iPhone XR sales are bad – Opinion
In conclusion, we believe that Apple should reconsider fixing its iPhones pricing. Many consumers find it pretty expensive as they can buy incredible premium Chinese phones with only $ 400.